Yep, just like Wal-Mart Stores
The online store's first house-branded items are a bunch of blank CD and DVD discs, and a handful of cables for your electronics. In each case, the AmazonBasics product is simple, plainly designed -- and significantly cheaper than big-name alternatives. Amazon will still sell you a $200 Monster Cable HDMI connector for your high-definition TV, but you could also get an $8 cable from AmazonBasics. Best Buy
Online shoppers are often drawn to outlets like Amazon and Overstock.com
We don't know much about who makes the cables, or what Amazon's gross margins might be on these sales. But it's a great way to raise the company's profile and strengthen the deep-value business case. Even if Amazon doesn't end up making huge profits from direct sales of these products, it's a smart branding move.
Would you buy AmazonBasic cables? How about a cheap TV? And if the stuff Amazon sells is so cheap, how come the stock is not? Let us know in the comments box below.
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