Revenue came in at $4.8 billion, down 12% year over year, or 7% on a constant-currency basis. The results also marked a wider sales decline from the previous quarter. Meanwhile, futures orders -- Nike's program allowing retailers to place orders up to six months ahead of delivery -- indicated a less skittish marketplace. However, orders were still down year over year.
Weak sales are no surprise, given shaky consumer confidence and a tough comparison against last year's lead-up to the Olympic Games in Beijing. Yet among footwear and active-lifestyle companies, Nike's anemic top-line performance looks pretty good. It beat out the most recently reported currency-neutral results of adidas Group and VF
Solid profitability was probably the highlight for Nike. Previous job cuts, more conservative inventory management, and subdued marketing activity versus last year's push for the Olympics and the European Championships all helped keep net income flat at $513 million. A lower share count then transformed "flat" into a 1% rise on an earnings-per-share basis. On the other hand (or foot), gross margin contracted, as the company lowered prices to move product.
Nike's future contains reasons for cautious optimism. For one, market researcher SportScanInfo reports that Nike gained market share in U.S. footwear, as brands including adidas, Reebok, and New Balance shrank. Also, management reports that average selling prices are firming in most markets, while emerging-market futures orders are up 10%.
As for the outlook, management stuck to its forecast of a slow and gradual improvement for the broad economy, otherwise known as the company-branded "swoosh-shaped recovery." Even so, management emphasized that "we're cautious and playing our role in this industry in a prudent way." In currency-neutral terms, Nike expects full-year revenue and gross margin to fall.
In classic form, a Wall Street upgrade -- in this case, from Goldman Sachs
Of course, on a multiyear basis, there's nothing wrong with buying now. But if the swoosh recovery begins to flatline, shares at these prices don’t buy much downside cushion, which could leave investors with serious aches and pains.
Under Armour and Volcom are Motley Fool Hidden Gems selections. Under Armour is also a Rule Breakers pick. VF is an Income Investor selection. The Fool owns shares of Volcom and Under Armour. Try any of our Foolish newsletter services free for 30 days.
Fool contributor Mike Pienciak thinks that the Nike Free is the best thing to happen to footwear, but he doesn't own shares of Nike or any other company mentioned in this article. The Fool has a disclosure policy.