For months, we've been hearing rumors that Verizon (NYSE:VZ) is muscling in on AT&T's (NYSE:T) exclusive deal to distribute Apple's (NASDAQ:AAPL) iPhone. Now we know why: Verizon chairman and CEO Ivan Seidenberg covets the iPhone.

"This is a decision that is exclusively in Apple's court," Seidenberg told investors during its last earnings call. "We obviously would be interested [if] at any point in the future they thought it would make sense for them to have us as a partner. And so we will leave it with them on that score."

Sorry, Mr. Seidenberg, but I don't believe you. The ball is in your court, for three reasons.

First, yours is a primarily CDMA network, and the iPhone uses a GSM radio. That's a gulf that neither you nor Apple could overcome with technology changes. The easiest solution, for now, would be for Apple to build an iPhone with a CDMA radio. Trouble is, Apple doesn't have a history of building to others' tech specs; rather, it's known for creating its own. More recent dealings with Intel (NASDAQ:INTC) suggest that Apple is open to change in this area, but "open to change" isn't the same as "willing to change."

Second, Deutsche Telekom's (NYSE:DT) T-Mobile just introduced the first no-contract unlimited plan, which means the days of big subsidies and exclusive partnerships are probably numbered. Make a deal that works for Apple, and the iPhone can be yours.

Third, the iPhone carries 50% of the smartphone traffic in the U.S. today, mobile researcher AdMob reports. Research In Motion (NASDAQ:RIMM), Palm (NASDAQ:PALM), and even the varying Android handsets are laggards, while AT&T is monopolizing the market for high-value data traffic.

You know this isn't a sustainable formula for Verizon Wireless, sir. Posturing won't solve the problem. Do your investors a favor and talk with Apple about a deal.

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