Shares of E*TRADE
Is it a coincidence that the acquisition chatter began just as E*TRADE posted disappointing account activity for the month of October? Probably not.
Last month wasn't all that hot at E*TRADE. Daily average revenue trades fell 5% compared with September, and 22% compared with last year. Then again, you have to give E*TRADE a mulligan for the year-over-year data. The market was falling apart last October, and panic-selling and vulture-ish carcass-picking filled the trading floor.
However, E*TRADE's account activity is a stinker when pitted against TD AMERITRADE
E*TRADE's brokerage business continues to tack on new accounts, though overall accounts fell slightly during October as the company continued to shake off online banking clients. Gaining new brokerage accounts truly matters at this point -- and it's why TD AMERITRADE or Charles Schwab
Sector consolidation has been a big part of the discount brokerage industry. Potential suitors may as well step up now -- with E*TRADE's stock trading for pocket change -- rather than give the company an opportunity to fully overcome its ill-advised lending shackles and begin sprinting.
The list of potential suitors isn't limited to just TD AMERITRADE and Schwab, but they're the only obvious invitees. Full-service specialists at Raymond James
The real steam behind yesterday's buyout buzz started after reports surfaced that TD AMERITRADE CEO Fred Tomczyk had told conference attendees that he was open to considering a deal with E*TRADE.
Tomczyk is smarter than that, though. When the time comes to make a serious push for E*TRADE, he won't go public with the information. As we saw yesterday, that simply leads speculators to bid up the stock, making any potential acquisition that much more expensive. TD AMERITRADE or Schwab is more likely to pull the trigger before it goes public with its aim.
So be patient, E*TRADE investors and speculators. Only after the chatter fades will any real buyout will begin taking shape behind the scenes.
In the market for a new discount broker? The way that rates and initial deposits are bouncing around, I can't say that I blame you. Check the sponsored broker comparison table in the Discount Broker Center to see if you can find the bargain-minded brokerage outfit that's right for you.
Longtime Fool contributor Rick Munarriz believes in self-service gasoline pumps and self-service stock brokerages. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.