We're entering the next era in mobile phone history. There are so many capable handsets available that it now makes sense to sell collector's editions, with little new to offer apart from celebrity endorsements.
Enter the T-Mobile myTouch 3G Fender Limited Edition. Besides being a mouthful to say, the Fender phone lets Deutsche Telekom
It's still nearly the same hardware that T-Mobile has sold since the summer of 2009, running the same version of Google
But you could already skin the regular myTouch with any photo you like, including a sunburst/Fender picture if that's what you wanted. Anybody could buy those music apps, and there's a 3.5 mm headphone dongle for the standard myTouch. The 16-gigabyte memory card is probably the nicest addition to the phone, but it doesn’t represent a huge cost to T-Mobile. Dealer upgrades are always expensive -- ask any car buyer.
It's kind of like shoving Michael Jordan into a pair of high-tops and calling it a new shoe line. That has worked out nicely for Nike
It's a grown-up marketing approach that indicates a maturing industry. Verizon
The closest thing I've seen to a celebrity endorsement of modern-era phones is the Transformers edition of the LG Versa -- but even then, the phone was slathered in robots, rather than Megan Fox or Shia LeBouf imagery. No, Luke Wilson doesn't count -- he's there to bash Verizon and promote AT&T
So this is a big deal. But what does it all mean? Vote below and then leave a comment if you’ve got something else on your mind.
Fool contributor Anders Bylund owns shares in Google, but he holds no other position in any of the companies discussed here. He wants a Fender guitar, not a Fender phone. Google is a Motley Fool Rule Breakers recommendation, and Apple is a Motley Fool Stock Advisor pick. Try any of our Foolish newsletters today, free for 30 days. You can check out Anders' holdings and a concise bio if you like, and The Motley Fool is investors writing for investors.