Based on the aggregated intelligence of 150,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, consumer products giant Colgate-Palmolive (NYSE:CL) has earned a respected four-star ranking.

With that in mind, let's take a closer look at Colgate's business and see what CAPS investors are saying about the stock right now.

Colgate facts

Headquarters (Founded)

New York City (1806)

Market Cap

$39.9 billion


Household products

Trailing-12-Month Revenue

$15.3 billion


CEO Ian Cook (since 2007)
CFO Stephen Patrick (since 1996)

Major Brands

Colgate, Palmolive, Mennen, Irish Spring, Ajax

Return on Capital (Average, Past 3 Years)



$641 million / $3.2 billion

Dividend Yield



Procter & Gamble (NYSE:PG)
Church & Dwight (NYSE:CHD)

CAPS Members Bullish on CL Also Bullish on

Johnson & Johnson (NYSE:JNJ)

CAPS Members Bearish on CL Also Bearish on

Coca-Cola (NYSE:KO)
Boeing (NYSE:BA)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

On CAPS, 97% of the 408 All-Star members who have rated Colgate believe the stock will outperform the S&P 500 going forward. These bulls include BSHumphreyII and NoVaAmPro, both of whom are ranked in the top 10% of our community.

Just last week, BSHumphreyII tapped Colgate as a reasonable way to help make your portfolio recession-proof:

An 18 P/E seems a bit expensive for this type of stock, but money is starting to flow back into [Colgate]. I think [Colgate] is going to benefit from institutional money rotating back into defensive stocks as we see a secondary bear market over the next quarter or so.

In an earlier pitch, NoVaAmPro expands on the stock's defensive qualities:

No matter how bad the economy gets, people are still going to brush their teeth and wash their dishes. And as the economy recovers, they'll naturally trade up for top products. ... [T]he kind of dividend history that a company like Colgate-Palmolive offers allows any investor to sleep well at night in any economy.

What do you think about Colgate, or any other stock for that matter? If you want to retire rich, you need to put together the best portfolio you can. Owning exceptional stocks is a surefire way to secure your financial future, and on Motley Fool CAPS, thousands of investors are working every day to find them. CAPS is 100% free, so get started!

Fool contributor Brian Pacampara doesn't own a position in any of the companies mentioned. Coca-Cola, Procter & Gamble, and Johnson & Johnson are Income Investor picks. Motley Fool Options has recommended a buy calls position on Johnson & Johnson. Apple is a Stock Advisor choice, and Coke is also an Inside Value pick. The Fool owns shares of Procter & Gamble. The Fool's disclosure policy always gets a perfect score.