That set-top box from Google
The New York Times is reporting that Google has teamed up with an all-star constellation that includes Sony
"The partners envision technology that will make it as easy for TV users to navigate Web applications, like the Twitter social network and the Picasa photo site, as it is to change the channel," the article says. The platform can be worked into set-top boxes or directly into TV sets, and Logitech's custom remote control will probably include a full QWERTY keyboard for seamless searching and browsing. I would also expect that gadget to work like a Nintendo (OTC BB: NTDOY.PK) Wii controller, which lets you navigate on-screen environments by pointing the remote at the screen.
This four-way partnership breaks new ground in many ways. Sony hopes to steal a march on its rivals in consumer electronics by being first to market with hyper-connected media players and TV sets -- though heavyweight rivals like Motorola
Google has a two-pronged objective: Expand Web surfing into the living room with the commensurate extra ad clicks, and provide a natural platform on which to build a mechanism that serves personalized TV ads based on your browsing history. Some might call that an evil invasion of your privacy, but I call it smart business and the obvious way forward for Google and for an advertising industry that seems short on real innovation.
So there you have it, folks: A Google TV box or Google-powered TV set is coming to a Best Buy
We're standing at a cusp of a new era in entertainment and information history. Will the sea change be good or bad for consumers and investors? Discuss in the comments below.
Fool contributor Anders Bylund owns shares in Google, but he holds no other position in any of the companies discussed here. Best Buy and Intel are Motley Fool Inside Value recommendations. Google is a Motley Fool Rule Breakers selection. Best Buy is a Motley Fool Stock Advisor pick. Logitech is a Motley Fool Hidden Gems recommendation. The Fool has created a covered strangle position on Intel. Motley Fool Options has recommended a buy calls position on Intel. Motley Fool Options has recommended a write covered calls position on Logitech. The Fool owns shares of Best Buy and Logitech International SA. Try any of our Foolish newsletters today, free for 30 days. You can check out Anders' holdings and a concise bio if you like, and The Motley Fool is investors writing for investors.