If you're feeling good about the market, you're not alone. Take my hand as we go over some of this week's more uplifting headlines.

1. Screen pass
Can IMAX (Nasdaq: IMAX) get any bigger? The big-screen dynamo continues to grow its cinematic reach. It inked a deal with Japan's Tokyu Recreation to open five IMAX theaters over the next two years.

Tokyu installed the first four IMAX screens in Japan last year. The action at the box office must be brisk if Tokyu is willing to more than double its supersized theaters.

This deal is structured as a joint venture, so IMAX will help contribute to the financing of the installations, but it will also take part in Tokyu's profitability with the screens. IMAX has struck similar deals closer to home, and Mr. Market approves. The stock has popped eightfold since bottoming out 17 months ago.

2. Apple jacked
Apple (Nasdaq: AAPL) now commands the country's third-largest market cap, but that doesn't mean the company can't be nimble. Earnings soared by 90% during the first quarter, fueled by sales of a whopping 8.7 million iPhones.

Can things get any better for the class of Cupertino? Definitely. The iPad came out just after the quarter ended, and the fourth generation of its iPhone is likely to hit the market in June.

Apple has regularly blasted past analyst estimates quarter after quarter for years. Given the company's history as a speedster and new catalysts, it's a safe bet to bank on Apple's extending its streak in next quarter's release.

3. Delayed in translation
Shares of Yahoo! took a hit after posting what investors are interpreting as disappointing quarterly results.

I don't see it that way.

Paid-search revenue took a 14% dip? So be it. Yahoo! all but threw the towel in when it outsourced a good chunk of its search to Bing.

Fee-based revenue took an 11% whack? So be it. The future of online dating is gravitating toward free ad-supported sites and social networks, and there's a reason Yahoo! recently found buyers for HotJobs and Zimbra.

The real key to Yahoo!'s report was its 20% surge in display advertising. This is Yahoo!'s bread and butter these days. It's not as lucrative as paid search, but it's clearly going to be a growth industry as the overall advertising market improves. I find the pop in graphical ads -- particularly the 24% spike in guaranteed display spots -- even more impressive than the adjusted surge in profitability.

4. E*TRADE is no baby
After watching larger rivals Charles Schwab (Nasdaq: SCHW) and TD AMERITRADE (Nasdaq: AMTD) miss market estimates, it was logical to assume that E*TRADE (Nasdaq: ETFC) would also come up short.

It didn't. The discounter may have posted yet another loss, but its $0.02-a-share quarterly deficit is considerably better than the $0.41 a share it bled through a year earlier.

There were other welcome nuggets in E*TRADE's report. Trading volume may have clocked in lower, but accounts, client assets, and margin receivables all rose during the quarter. The discounter also generated positive risk-based capital for the first time in nearly two years, helping E*TRADE shake some of the subprime demons that dragged it down in the first place.

5. Starbucks' siren song
We live in intimidating times for Starbucks (Nasdaq: SBUX). They're serving premium java blends at the world's largest fast-food chain. K-Cups are selling like hotcakes. And Starbucks is also making things interesting with its own Via instant coffee.

If these seem like overpowering waves for Starbucks, you may want to reacquaint yourself with the nautical skills of the siren that graces its logo.

Starbucks delivered a monster quarter, with earnings exploding several times over. Perhaps the more heartening metric is the smaller yet model-affirming 7% increase in comps.

Yes, java sippers are back. There are plenty of popular alternatives on this side of the recession, but demand for good coffee has apparently grown as well.

IMAX is a Motley Fool Rule Breakers selection. Apple, Starbucks, and Charles Schwab are Motley Fool Stock Advisor recommendations. Try any of our Foolish newsletter services free for 30 days.

Longtime Fool contributor Rick Munarriz is an optimist at every turn. Howns no shares in any of the stocks in this story and is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.