It's finally official. Amazon.com
It's about time, Amazon!
Tech blog Engadget broke this story a couple of months ago. At the time, Kindle was supposed to make its bricks-and-mortar debut in April.
Amazon probably wishes that prediction had come to pass. The company could have had a presence at the cheap-chic discounter before Apple
It's great that the Kindle will finally have a presence in the wild, but it comes too late. Barnes & Noble
What will Amazon hope to achieve through its presence in Target? I was skeptical earlier this year.
"Will Kindles sell briskly at the local Target?" I wondered when Engadget broke the story. "I doubt it. Cost-conscious shoppers know that Amazon doesn't automatically tack on sales tax in most states, so it would probably be cheaper to buy directly through Amazon.com."
I still feel that way. It's Amazon that stands to gain anything here, as folks who have never seen a Kindle in action will get a chance to check out the intuitive e-book reader. Most Target shoppers will simply wonder why it's not stocking iPads.
It's sad, but true: Amazon's call of the wild has come too late.
Will Kindles sell outside Amazon.com? Share your thoughts in the comments box below.