According to a recent Businessweek report, Whirlpool Corp.
Whirlpool estimates the recall cost at approximately $75 million. The company sells appliances under the brand names of Maytag, Amana, Jenn-Air, Admiral, Magic Chef, Performa by Maytag, and Crosley, and products are sold at major retailers like Sears Holdings
In the past, we've seen recalls do major damage to a company's brand, such as Toyota
However, some such instances have been a mere blip on the radar screen (E.coli-laced spinach, anyone?). Will there be any considerable brand damage to Whirlpool? And more broadly, if there's not, is it too much to ask that products be safe and not seriously injure (or, god forbid, kill) consumers? Let us know what you think in the comments box below!
More from The Motley Fool
Why Whirlpool Corporation Stock Dropped 11% in October
Shares of the appliance manufacturer sold off as it reported weaker-than-expected earnings, and said it would no longer sell to Sears.
Sears Just Stopped Carrying the No. 1 Appliance Brand
Sears will stop selling Whirlpool, KitchenAid, Maytag, and Jenn-Air appliances after it couldn't reach a deal on pricing with Whirlpool. This gives J.C. Penney another opportunity to gain market share at Sears' expense.
Why Whirlpool, HNI, and PACCAR Slumped Today
Even though the Dow soared, these stocks didn't do well. Find out why.