According to a recent Businessweek report, Whirlpool Corp.
Whirlpool estimates the recall cost at approximately $75 million. The company sells appliances under the brand names of Maytag, Amana, Jenn-Air, Admiral, Magic Chef, Performa by Maytag, and Crosley, and products are sold at major retailers like Sears Holdings
In the past, we've seen recalls do major damage to a company's brand, such as Toyota
However, some such instances have been a mere blip on the radar screen (E.coli-laced spinach, anyone?). Will there be any considerable brand damage to Whirlpool? And more broadly, if there's not, is it too much to ask that products be safe and not seriously injure (or, god forbid, kill) consumers? Let us know what you think in the comments box below!