The new offering, Hulu Plus, offers several benefits over the free Hulu service, in exchange for a modest $9.99 monthly subscription fee. The content library is a bit bigger, video streams are coming at you in glorious high definition, and paying subscribers have the option to view Hulu's TV shows in a few new media formats. There's a Hulu Plus app for the Apple
"You can start watching a show on your HDTV one night, pick up where you left off on your laptop at lunch, watch another chunk on the bus ride home on your iPhone, and finish watching in bed on your iPad," Hulu CEO Jason Kilar says. "The time to watch your favorite shows is any time you want."
So far, so scary for us Netflix shareholders. Hulu Plus would seem to hover over the Netflix Watch Instantly service like a sword of Damocles, ready to sever the company's very lifeblood in one stroke. Thankfully, there's no reason to panic.
All Hulu does is TV shows. The Plus service offers full seasons and sometimes entire unbroken series of many popular shows, mainly pulled from the archives of the service's co-owners News Corp
The two services are largely complementary, in fact. Get the bulk of your streaming TV shows from Hulu, then switch to Netflix for long-form entertainment. Bear in mind, however, that Netflix also carries much of the same archival TV content, for both DVD and streaming. You'll find the complete runs of The X-Files, Buffy the Vampire Slayer, and Arrested Development, three titles highlighted in Hulu's announcement, on Netflix as well.
Hulu has some catching up to do when it comes to hardware support; Netflix already lives on all the platforms Hulu supports, and many more besides. And while Hulu's corporate backers certainly have deep pockets, the joint venture itself simply cannot afford the research and the licensing deals it would take to truly threaten Netflix in any meaningful way. Heck, the Netflix service has a deeper content library for less money than the Hulu equivalent, and Hulu still pads the new subscription service with potentially off-putting advertising. The financial model simply isn't there yet.
So if the market is discounting Netflix today on the basis of new competition, I wouldn't blame you for treating the price dip as a buying opportunity. Hulu Plus is no threat to Netflix.
Whether you agree or disagree with Anders' dismissive argument, you can advance your own theories about Hulu Plus and Netflix in the comments below.