At its peak, Starbucks
One of the key areas Troy Alstead focused on was distributing across multiple channels and geographies. The big figure that jumps out is that the company has managed to increase the share of consumer products, such as grocery store items, to 25% of overall operating profit. That's a significant jump from five years ago, when the company's consumer offerings only totaled 16%.
In the consumer space, Starbucks has to compete with brands like Green Mountain Coffee Roasters
Starbucks has also put an emphasis on international expansion as it looks to markets less saturated than its home U.S. market. More than one-third of the green mermaid's stores now sit outside the U.S., and that international percentage should continue to rise.
Finally, Starbucks is also looking for ways to improve its image. With companies like Dunkin' Donuts and McDonald's
To read more about Starbucks plans to fend off competition and expand into new channels and markets, click the slideshow below: