As part of this year's back-to-school promotions, Dell offers up a series of comparison charts to show why Dell systems are a better buy than equivalent Apple
For example, Dell points out that one high-performance notebook comes with a quad-core Intel
In other shenanigans, Dell forgets to tell us about …
- The graphics subsystems -- Apple's are generally based on faster chips from Advanced Micro Devices
- The materials used -- Dell's cheap-looking plastic versus Apple's omnipresent aluminum.
- The screen quality -- Dell: pretty basic; Apple: high-end.
… and more. Oh, and the price comparison is based on full-price Apple systems. Apple does have educational pricing programs, but those are conveniently left out of Dell's charts.
Running across the comparison page out of context, consumers and investors alike might be led to the conclusion that Dell is killing Apple on price, quality, and performance all at once. Adam Savage and Jamie Hyneman would have a mythbustin' good time with that notion, I tell you.
Sure, Apple's systems are more expensive than Dell's, but hasn't that always been true? Build better gadgets, then charge an arm and a leg for the privilege of using them -- that's how you build a luxury-brand image. Dell is all mass-market these days, with few such high-end aspirations.
Should we expect a counterattack from Cupertino, spinning Apple's side of the story? Or is this just perfectly standard business as usual? Discuss in the comments below.
Fool contributor Anders Bylund holds no position in any of the companies discussed here. Intel is a Motley Fool Inside Value recommendation. Apple is a Motley Fool Stock Advisor pick. The Fool owns shares of and has written puts on Intel. Motley Fool Options has recommended buying calls on Intel. Try any of our Foolish newsletters services free for 30 days. You can check out Anders' holdings and a concise bio if you like, and The Motley Fool is investors writing for investors.