It's that time of year again. McDonald's
Leaning on the theme of Hasbro's
The world's largest restaurant chain is teaming up with several killer brands to stock its Community Chest of prizes. Collect all four of the railroad game pieces, and you'll win a sports-themed trip for two, valued at $7,000, from Electronic Arts
As an investor, it's easy to see the appeal of this limited-time promotion. If you peel off Park Place, you'll keep coming back for a shot at Boardwalk, regardless of the long odds -- or expanding waistlines. (Yep, those game pieces don't come in salad containers or yogurt parfaits.)
The "instant win" pieces may not be as attractive in drumming up repeat visits, but they'll still get some infrequent burger eaters to line up in the drive-thru lane. The one-off prizes have historically been free food -- a welcome bonus to stimulate future visits -- but McDonald's is teaming up with plenty of other well-heeled sponsors to award free photo prints from Hewlett-Packard's
The sponsors also have reasons to get pumped this month. Snapfish often uses its "20 free photofinishing prints" offer as a promotional baiting tool. Electronic Arts is throwing in a 3-month subscription to its Pogo.com casual gaming hub, hoping that users will stick around as premium subscribers come January.
Clearly, the campaign works. McDonald's has been turning to Monopoly promos since 1987. And now that Mickey D's has high-end McCafe coffee and smoothie beverages to drive per capita prices higher, this could be the fast-food chain's most lucrative Monopoly campaign ever.
Will you find yourself hitting up McDonald's more often than usual this month? Do you prefer the top hat, the race car, the iron, or the dog? Share your thoughts in the comment box below.
Coca-Cola and Wal-Mart are Motley Fool Inside Value picks. Electronic Arts and Hasbro are Motley Fool Stock Advisor recommendations. Coca-Cola is a Motley Fool Income Investor pick. The Fool owns shares of Coca-Cola and Wal-Mart. Try any of our Foolish newsletter services free for 30 days. True to its name, The Motley Fool is made up of a motley assortment of writers and analysts, each with a unique perspective; sometimes we agree, sometimes we disagree, but we all believe in the power of learning from each other through our Foolish community.
Longtime Fool contributor Rick Munarriz lives in Burger King's hometown of Miami, but knows that his younger Monopoly-obsessed son will be asking for a lot of Mickey D's this month. He does not own shares in any of the companies in this story. He is part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.