Motorola (NYSE: MOT) unveiled six new Android smartphones, highlighted by the Droid Pro, a device optimized for the enterprise segment. "Motorola is bringing Android-based smartphones to all consumers," said Motorola Mobility CEO Sanjay Jha at a media event here on the eve of the CTIA Enterprise & Applications 2010 conference, touting a series of niche-centric handsets designed to push the Android platform further into the mainstream.
The global-ready Droid Pro, launching in tandem with operator partner Verizon's (NYSE: VZ) Verizon Wireless within the next several weeks, promises users voice and data coverage spanning over 200 countries. Features include full push corporate email, a unified calendar with additional work tools, preloaded Quickoffice Mobile Suite, a 1 GHz processor; 4 GB of memory (2 GB internal and 2 GB removable), a 3.1-inch touchscreen and a Qwerty keyboard. "We know people don't want to carry two or more devices everywhere they go," Jha said. "The Droid Pro makes that dream a reality."
Motorola and Verizon Wireless also will team for Citrus, debuting in Q4. Described by Motorola senior vice president of portfolio and product management Alain Mutricy as a device "designed for people with a feature phone looking to upgrade to a smartphone," the Citrus is distinguished by Backtrack, a touch panel on the back of the device enabling users to navigate and scroll through websites, home screens, email and music without obstructing the display. It also offers seven home screen panels that can be customized with shortcuts, applications, and preloaded widgets. The new Spice, a messaging-centric device rolling out first in Latin America, offers many of the same features as the Citrus, but also includes Motorola's new Flashback application, enabling users to view and manage all of their content from a single point of access.
Motorola will partner with AT&T (NYSE: T) for three new Android phones, all slated for release prior to year's end. The Bravo boasts a full 3.7-inch WVGA touchscreen and is a Digital Living Network Alliance-enabled device, allowing users to stream, store and share entertainment with PCs, TVs and other connected devices via their existing home Wi-Fi network. The Flipside features a laptop-like track pad, full push corporate email, Microsoft Exchange support, a unified inbox and IT compliance tools like remote wipe and password enforcement. The Flipout opens to reveal a full keyboard below its touchscreen with a dedicated fifth row for numbers -- in addition, users can customize the device color to match their mood with their choice of different battery covers. Pricing for all devices will be announced closer to launch.
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