The country's largest retailer will shortly begin stocking the country's hottest holiday gadget.
Wal-Mart isn't the first third-party retailer to begin selling the touchscreen device. Best Buy
Apple isn't taking any chances, especially with PC giants readying their tablets and Research In Motion
Apple has several advantages over the competition, including its first-mover status, killer brand, and gargantuan app store library. However, if the anecdotes about tablet computers eating into netbooks and entry-level laptops are accurate, Apple is making the right call by targeting the country's two largest discount department store chains, Wal-Mart and Target. Apple has a chance to corner the market before Android, Palm, and Windows tablets begin raising doubts in the minds of potential iPad tablet buyers. It can't afford to squander this holiday season, even if it's already selling a million or so units every month.
Wal-Mart won't be discounting the iPad the way it does with other products. It also won't be offering home-based delivery through its website, leaving that to Apple's namesake site.
The time to strike is now -- and no company can do more to target mainstream America than to ensure that Wal-Mart stocks its wares.
Is it smart or stupid for Apple to offer its iPad through Wal-Mart? Share your thoughts in the comment box below.
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Longtime Fool contributor Rick Munarriz is starting to see more Apple products creep into his home lately. He does not own shares in any of the companies in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.