Netflix
The latest PS3 operating system update -- or a free download from Wii's virtual store -- lets gamers tap into their online queues directly from their console menus. This is the way that Microsoft's
Conspiracy theories abound, though it's more than likely that Netflix and Microsoft had an exclusivity deal in place for disc-less streaming. The playing field has finally been leveled.
What's the big deal? It's only a disc? Netflix subscribers have been ejecting discs over the past decade without complaining. However, it's inconvenient for a gamer to have to swap out discs to catch a streaming movie when they know that it hasn't been necessary on the Xbox since that service launched late in 2008.
It's not a major deterrent, of course. Nintendo's press release this morning indicates that 3 million of its Wii owners have already connected their consoles to Netflix. The rub is that seamless streaming is becoming ubiquitous. Whether someone fires up a TiVo
Simplicity's timing is perfect. It launched a streaming service in Canada last month -- the first of likely many overseas markets where Netflix goes in without the need to open regional distribution centers or deal with physical inventory.
Streaming has been a big winner for Netflix, helping subscriber retention by giving members better value for their unlimited plans. It also helps differentiate Netflix from the growing kiosk fleet of Coinstar's
Less mail, more moving pictures.
Rock on, Netflix.
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