Snickers is the most tweeted candy for Halloween.

The chocolate bar, made by privately held Mars, managed to top the list as the most-mentioned candy leading to Halloween, with 5,303 tweets over the one-week period, according to E.Life, a social-media monitoring and analysis vendor, which tracked 11 top candy brands from Oct. 20 to Oct. 27.

Candy corn came in second, with 4,592 tweets. Hershey (NYSE: HSY) was third, with 3,591 mentions.

On the flip side, Nestle's (OTC BB: NSRGY.PK) 100 Grand bar received the fewest tweets, with just 46 mentions.

Snickers, which was named after the Mars family's favorite horse, was often mentioned in relation to a Halloween-themed commercial, which hundreds of people tagged as creepy.

Commercials for Mars' Twix bar were also discussed often, with comments from a number of women who said the ads promote cheating and lying. Justin Bieber's fondness for Twix makes "bieberfact" the third most common hashtag for Twix.

Hershey's Kisses are mentioned more than twice as many times as Hershey bars. Description: http:/img.ibtimes.com/www/site/us/images/1px.gif

E.Life tracked Snickers, Hershey, Twix, and 100 Grand, along with Reese's (another Hershey product), Mars' Milky Way and 3 Musketeers, and Nestle's Kit Kat, Butterfinger, and Nestle Crunch.

The phrase "candy corn" was included, even though it doesn't refer to a specific brand, because it consistently appears in Google's (Nasdaq: GOOG) top search phrases relating to Halloween.


International Business Times, The Global Business News Leader

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