I'm a believer in growth stocks. As an analyst for our Motley Fool Rule Breakers service, I think you should be a believer, too. But even I have to admit some growth stories are bogus, hence this regular series.

Next up: Travelzoo (Nasdaq: TZOO). Is this publisher of travel and entertainment deals the real thing? Let's get right to the numbers.

Foolish facts



CAPS stars (5 max) *
Total ratings 362
Percent bulls 51.4%
Percent bears 48.6%
Bullish pitches 37 out of 59
Highest rated peers On2 Technologies, Spark Networks, PHOTOCHANNEL NETWORKS

Data current as of Nov. 24.

If Fools don't find Travelzoo to be particularly praiseworthy, it may be because it's difficult to ascertain any sort of competitive advantage. All the company does is publish travel deals and offers. Valuation is also a concern.

"In an industry that is heavily affected by the economy, and I can't follow a 10 [price-to-book ratio] and a 53 [price-to-earnings ratio]. Again, I get burnt on these type of market darling calls often as they are often largely held by institutions which sit on their shares reducing the trading float, but I just can't resist believing that gravity has real life implications at some point," wrote All-Star investor TSIF in September.

The stock is up more than 53% since, possibly because of Yahoo! and Google expressing interest in acquiring Groupon for as much as $4 billion. Groupon aggregates and publishes city-specific deals and collects a fee for its efforts. Think of it as Travelzoo but for neighborhood shopping.

Does that mean Travelzoo is also worth as much as $4 billion? Not necessarily -- and certainly not according to institutional buying patterns. The stock commanded less than $650 million in market cap as of this writing.

Regardless, bulls will say the delta between Groupon's supposed value to an acquirer (i.e., $3 billion to $4 billion) and Travelzoo's present value ($650 million) suggests the latter has significant room to run, irrespective of the objections of our top investors.

The elements of growth


Last 12 Months



Normalized net income growth 54.4% (2.8%) (44.0%)
Revenue growth 20.4% 16.3% 2.4%
Gross margin 94.0% 94.0% 96.5%
Receivables growth 20.2% (1.0%) 14.3%
Shares outstanding 16.4 million 16.4 million 14.3 million

Source: Capital IQ, a division of Standard & Poor's.

Judging by the numbers in this table, they may have a point. Let's review:

  • Both revenue and normalized net income growth have accelerated recently, a very good sign for a growth stock. Analysts expect profit to improve an additional 20% a year over the next five.
  • Gross margin has remained relatively stable as revenue and profit have improved, another good sign in that it suggests Travelzoo has pricing power.
  • Revenue growth has outpaced receivables growth in each of the last two years, a sign of management's efficiency with collecting funds. But this isn't surprising. At 39.3%, return on capital -- another sign of efficiency -- is at its highest level in three years.
  • I'd rather not see shares outstanding rise by almost 15% since 2008, but that won't be an issue so long as the profit picture continues to improve as it has.

Competitor and peer checkup


Normalized Net Income Growth (3 yrs.)

Expedia (Nasdaq: EXPE) 8.6%
Google 24.1%
Microsoft (Nasdaq: MSFT) 9.3%
priceline (Nasdaq: PCLN) 58.9%
Travelzoo (9.6%)
Yahoo! 1.1%

Source: Capital IQ, a division of Standard & Poor's. Data current as of Nov. 24.

On the basis of normalized net income, priceline.com is the big winner in this table. I'm not the least bit surprised. A sustained economic malaise has travelers shopping for bargains now more than ever. That's good for Travelzoo, sure, but priceline's "Negotiator" is a brand name consumers remember and trust -- if only because William Shatner makes us laugh in acting the role of reliable dealmaker.

Grade: Unsustainable
Therein lies my problem with Travelzoo. For as much as I relish the buyout speculation and improving fundamentals, I've yet to identify a clear competitive advantage that makes the stock any more attractive than its similarly priced peers.

Now it's your turn to weigh in. Do you like Travelzoo at these levels? Let us know what you think using the comments box below. You can also ask me to evaluate a favorite growth story by sending me an email, or replying to me on Twitter.

Interested in more info on Travelzoo? Add it to your watchlist by clicking here.

Google and Microsoft are Motley Fool Inside Value picks. Google is a Motley Fool Rule Breakers recommendation. Priceline.com is a Motley Fool Stock Advisor selection. Motley Fool Options has recommended subscribers open a diagonal call position in Microsoft. Try any of our Foolish newsletter services free for 30 days.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team. He owned shares of Google at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Twitter as @milehighfool. You can also get his insights delivered directly to your RSS reader. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool owns shares of Google and Microsoft. The Fool is also on Twitter as @TheMotleyFool. Its disclosure policy thinks Monty Python is sustainably funny.