Buying apps for Android devices just got easier, as now app purchases on Android Market can be charged on AT&T
Android developers' team announced on Android Developers Blog that all Android customers on AT&T network can now easily buy apps and add the purchases to their monthly AT&T bills.
Android has not been able to create an Apple App Store-like format that acts as a single interface between developers and customers. iTunes offers users the ease of locating and downloading apps while developers avail the option of an Apple-backed marketing platform and ease of receipt of payment.
However, the Android market is rather fragmented and thus searching for apps and payment mechanism is still not seamless. Currently there is no Google
With over 100,000 Android apps already downloaded in spite of a lack of consolidated marketing mechanism, Google is partnering with carriers to at least smoothen the payment mechanism to make payment through a single click possible, since the nature of apps is that sales rely on impulse buying behavior.
Currently, T-Mobile is the only carrier that allows billing in the Android Market.
Also the Android Market received updates that include features that make it easier for users to find their favorites and two new categories for Widgets and Live Wallpapers. Also it added more categories for popular applications and games in the weeks ahead. In addition, the app details page now also includes related content, which makes it easier for users to quickly find apps of similar interest.
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