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What: Shares of Ancestry.com
So what: Canaccord Genuity initiated the company with a buy rating, and investors have responded by pushing volume sharply higher today. The company only has a few analysts covering it, but they have given consistently solid reviews with positive ratings.
Now what: Can the online star of NBC's Who Do You Think You Are? be getting a boost from the show that will bump earnings? At least one analyst thinks so, and our Motley Fool Rule Breakers team agrees, giving the company two thumbs-up. I don't generally like to buy on analyst bump days like today, but the long-term growth story is definitely intact.
Interested in more info on Ancestry.com? Add it to your watchlist.
Fool contributor Travis Hoium does not have a position in any company mentioned. You can follow Travis on Twitter at @FlushDrawFool, check out his personal stock holdings or follow his CAPS picks at TMFFlushDraw.
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