Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of Ancestry.com (Nasdaq: ACOM) bounced 11% higher on a steady ride upward driven by a positive analyst review.

So what: Canaccord Genuity initiated the company with a buy rating, and investors have responded by pushing volume sharply higher today. The company only has a few analysts covering it, but they have given consistently solid reviews with positive ratings.

Now what: Can the online star of NBC's Who Do You Think You Are? be getting a boost from the show that will bump earnings? At least one analyst thinks so, and our Motley Fool Rule Breakers team agrees, giving the company two thumbs-up. I don't generally like to buy on analyst bump days like today, but the long-term growth story is definitely intact.

Interested in more info on Ancestry.com? Add it to your watchlist.

Fool contributor Travis Hoium does not have a position in any company mentioned. You can follow Travis on Twitter at @FlushDrawFool, check out his personal stock holdings or follow his CAPS picks at TMFFlushDraw.

Ancestry.com is a Motley Fool Rule Breakers recommendation. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.