CNN's top story Monday read: Facebook Now Worth $50 Billion. Next to the headline was a portrait of Facebook CEO Mark Zuckerberg.
"I wonder what it's like to be Zuckerberg," I asked one of my Foolish colleagues. "Wake up in the morning. Check the day's top news stories. First item on the list: Me. I'm loaded."
Then it hit me. Is this really a big deal? A company has a $50 billion market cap and it's breaking news?
Forty-nine S&P 500 companies have a market cap north of $50 billion. Do we drool over them? No. CNN will never run a top story that says Breaking News: Occidental Petroleum Now Worth $79 billion. But it is.
So why are we so obsessed with Facebook's valuation?
One, it's a young company started by college dropouts. Zuckerberg -- Time's person of the year -- is 26, looks 16, and judging by his public appearances has the social skills of a soccer ball (ironic, given his line of work). With a $50 billion valuation and estimates that he owns a quarter of the company, Zuckerberg is worth about $12.5 billion. Facebook started seven years ago. Do the math: He's earned about $3,400 per minute of Facebook's existence. Newsworthy? Oh yes. I'm fascinated.
But maybe there's another reason we're so crazed about Facebook's valuation.
If we're talking online media companies, Google
And face it. What little we know about this company's finances doesn't make one terribly enthusiastic. Facebook's home page contains 20 words, six of which are, "It's free, and always will be." Assuming it's somewhat accurate, the movie The Social Network portrays Zuckerberg as being mostly against monetizing the site at all. He wanted a great company, which he obviously distinguished from a profitable company.
Back in the real world, Zuckerberg remarked in 2004 that "we're definitely not in it for the money." Granted, that seems to be the key behind Facebook's popularity: It focuses relentlessly on the quality of its product, end of story. That's admirable, and keeps users coming back day after day. But product success and financial success are two very different things. Investing in a company whose CEO seems indifferent to financial success doesn't strike me as appealing.
I think it boils down to this. Those investing in Facebook aren't doing so because they think shares are cheap. They're doing it either for ancillary benefits -- Microsoft's
Maybe I'm wrong. There's no public information on Facebook's financials after all. Those who have invested in the company at a $50 billion valuation know much more than I do. But we've seen this play before. Become obsessed with an inspiring and popular company, forget about finances, and bid valuations to the moon. It never ends well.