As investors, we need to understand how our companies truly make their money. Thankfully, there's a neat trick developed for just that purpose: the DuPont Formula.
The DuPont Formula can help you get a better grasp on exactly where your company is producing its profit, and where it might have a competitive advantage. Named after the company that pioneered it, the DuPont Formula breaks down return on equity into three components:
Return on equity = Net margins x asset turnover x leverage ratio
High net margins show that a company is able to get customers to pay more for its products. (Think luxury-goods companies.) High asset turnover indicates that a company needs to invest less of its capital, since it uses its assets more efficiently to generate sales. (Think service industries, which often lack high capital investments.) Finally, the leverage ratio shows how heavily the company relies on debt to create profit.
Generally, the higher these numbers, the better. But too much debt can sink a company, so beware of companies with very high leverage ratios.
Let's take a look at BHP Billiton
|
Company |
Return on Equity |
Net Margins |
Asset Turnover |
Leverage Ratio |
|---|---|---|---|---|
| BHP Billiton |
28.8% |
24% |
0.63 |
1.89 |
|
Vale |
21.7% |
33.2% |
0.36 |
1.82 |
|
Rio Tinto |
29% |
18.9% |
0.54 |
2.66 |
|
Freeport-McMoRan |
38.4% |
21.2% |
0.67 |
2.71 |
Source: Capital IQ.
These megaminers rely heavily on high net margins to drive return on equity, with some using a higher leverage ratio to boost ROE even further. Freeport-McMoRan, for instance, has the highest return on equity here, but its margins aren't as high as those of some competitors. It uses a higher leverage ratio, as Rio Tinto similarly does, to boost ROE above its higher-margin peers. Vale achieves much better margins than BHP, but its lower asset turnover results in a lower overall return on equity.
Using the DuPont formula can often give you some insight into how a company is competing against peers and what type of strategy it's using to juice return on equity.