Facebook is looking to generate significant advertising revenue outside of the gaming market, and if it does, it could be a huge boon to the social media giant, according to Reuters.

Zynga, the maker of Farmville, Mafia Wars and Cityville is a major advertiser, and it continues to be the best source, for now. According to Dan Rose, business director at the DLD media conference in Munich, "For a company like Zynga, Facebook is absolutely the most efficient advertising platform in the world," Rose went on to say, "Games tend to be a leading indicator. As more and more categories become social, certainly that's an opportunity for us from an advertising perspective."

"We're in the middle of a transformation. We're moving from the information web to the social web. We're moving from the wisdom of crowds to the wisdom of friends," said Rose.

The company competes with Google (Nasdaq: GOOG) for advertising dollars, as users continue to spend more time on Facebook. Google recently announced a management shakeup, and some are speculating that Google sees Facebook as a major threat for its advertising dollars.

There has been no talk of using Facebook Credits, which the company developed for virtual goods as a real-life means of payment, but that doesn't mean it can't.

The company has been extremely profitable over its life, which is a major reason why Goldman Sachs invested in the company, at a $50 billion valuation. The Goldman deal has brought on a lot of scrutiny to the social networking site, as the SEC is looking into whether Facebook has to go public because of the number of investors it has.

Benzinga

ogle is a Motley Fool Inside Value recommendation. Google is a Motley Fool Rule Breakers selection. The Fool owns shares of Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.