Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of marketing company Interpublic Group of Companies (NYSE: IPG) jumped 10% today after the company released earnings.

So what: The advertising industry is picking up, which helped push revenue to $2.01 billion -- higher than the $1.91 billion analysts had expected. Earnings per share also topped expectations of $0.31, coming in at $0.36 per share.

Now what: The company announced a new dividend of $0.06 per share and a $300 million share repurchase program that investors are cheering today. There isn't any indication by management that growth will slow as the economy improves, and the company is making a big commitment to shareholders. I am buying today's move and think the stock has further to run as advertising conditions continue to improve.

Interested in more info on Interpublic Group of Companies? Add it to your watchlist.

Fool contributor Travis Hoium does not have a position in any company mentioned. You can follow Travis on Twitter at @FlushDrawFool, check out his personal stock holdings or follow his CAPS picks at TMFFlushDraw.

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