If you're feeling good about the market, you're not alone. Take my hand as we go over some of this week's more uplifting headlines.

1. Draper chase
Netflix
(Nasdaq: NFLX) has another magnetic piece of content for its streaming service.

The fast-growing video rental service has inked an exclusive syndication deal with Lionsgate (NYSE: LGF) to stream the award-winning Mad Men series. The first four seasons will be available this summer. Subsequent seasons will be added annually through the next three seasons.

The Mad Men deal didn't come cheap. Variety reports that Netflix will be paying nearly $1 million per episode. However, the deal comes at a time when Netflix was starting to receive critical backlash for losing digital rights on Dexter and other hit shows. The meaty price tags for streaming content will make it that much harder for potential competitors to scale quickly.

2. Rosetta Stone's a Spanish dancer
What's the cure for struggling to move costly language software? How about three college credits?

Rosetta Stone (NYSE: RST) is pairing up with James Madison University to offer a semester's worth of course credit for those who successfully complete Rosetta's accredited TOTALe Conversational Spanish I program.

TOTALe is Rosetta's immersive high-end platform that combines its popular education software with live Web-based coaching and other interactive activities.

Rosetta's revenue fell 5% in its latest quarter, despite selling wares at higher price points. Earnings took an even bigger 59% hit. Rosetta's courses are too expensive for casual consumers and an iffy proposition for companies seeking to train their best employees for overseas opportunities. However, if Rosetta Stone can ink more of these campus deals, it gives the company an attractive value proposition -- for a change -- relative to the price of three university credits.

3. They like 'em big in Texas
IMAX
(Nasdaq: IMAX) may have signed some juicy expansion deals in China, India, and Russia last month, but there's still multiplexes left to retrofit closer to home.

IMAX announced a three-screen deal for an exhibitor in Texas this week. Premiere Cinema also has the option for a fourth super-sized installation.

Global expansion provides a scalable growth opportunity for IMAX given the fixed remastering costs and the shift to digital projection systems. IMAX has now inked deals for more than 100 screens so far this year.

4. Be kind, rewind
DISH Network
(Nasdaq: DISH) isn't getting a lot of love for emerging as the top bidder in the Blockbuster sweepstakes.

Some have called the winning bid a loser, given the fading appeal of Blockbuster's bricks-and-mortar stores and its digital failures.

I don't see it that way. Don't get me wrong. DISH and Blockbuster will never combine to give Netflix fits. However, there are some clear synergies here. DISH can use the more than 1,700 remaining Blockbuster stores to pitch its namesake satellite television service to the chain's remaining couch potatoes. A fresh owner may also have some fresh ideas in revitalizing the concept beyond its fading DVD and video game rentals.

More importantly, one of the bidders was reportedly a group of liquidators bent on gutting the company. DISH's winning bid wasn't a whole lot more than what liquidators felt its inventory and other assets were worth. If DISH can't turn this around or exploit it accordingly, it can just flip the assets to the liquidators without losing too much on gamble.

 5. Connecting flights
Expedia
(Nasdaq: EXPE) had a double dose of good news this week.

Last night, it announced that it would be splitting its business in two, spinning off its Trip Advisor business to shareholders who want in on the travel media and online advertising properties without the namesake travel portal.

The other piece of good news came earlier in the week, when American Airlines parent AMR (NYSE: AMR) came to terms with the site to get its American and American Eagle flights back on Expedia's booking sites.

In a lose-lose-lose feud that lasted for months, Expedia.com visitors weren't receiving all of their flight options, AMR was missing out on bookings, and Expedia itself was losing credibility as a comprehensive site.

The skies are friendly again -- at least here -- and now.

IMAX is a Motley Fool Rule Breakers recommendation. Netflix and Rosetta Stone are Motley Fool Stock Advisor picks. Motley Fool Alpha LLC has bought puts on Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

Longtime Fool contributor Rick Munarriz is an optimist at every turn. He does not own shares in any of the stocks in this story, except for Netflix. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.