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On today's edition of "MarketFoolery," the daily podcast from The Motley Fool:

The Wall Street Journal reports that Apple's (Nasdaq: AAPL) iPhone is collecting and storing your location information, even when the location services are turned off. Apple had no official comment, but one blog claims to have an email from CEO Steve Jobs in which he responds, "We don't track anyone." How much is Apple's reputation at risk?

The Journal also reported the Android phone collects your location data and transmits it to Google's (Nasdaq: GOOG) servers. Should investors factor the privacy debate into their investment decisions?

A federal investigation has evidence that the recent incident leading to a Southwest Airlines (NYSE: LUV) flight making an emergency landing could have been the result of an oversight at the plant where the plane was made 15 years ago. How much potential downside is there for Boeing (NYSE: BA)?

And break out the pinatas and mylar balloons, Party City has filed for an IPO. If you've been waiting for a pure-play investment on Halloween costumes, this could be it!

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Chris Hill doesn't own shares of any of the companies mention. Apple and Southwest Airlines are recommendations of Motley Fool Stock Advisor. You can run on for a long time, but sooner or later The Motley Fool's disclosure policy is gonna cut you down.