Mmm, what you say --
That you only meant well?
Well, of course you did.
Mmm, what you say --
That it's all for the best?
Of course it is!
Mmm, what you say --
This is just what we need?
You decided this.

-- "Hide and Seek," by Imogen Heap

Logitech International (Nasdaq: LOGI) has given a 17% haircut to the price of its Revue box. My only question is, what took you so long -- and why won't you go any further?

Being one of the first retail-ready examples of a Google TV device, alongside a couple of solutions from Sony (NYSE: SNE), the Revue carried the heavy burden of proving what Google TV can do. Trouble is, nobody wanted to pay $299 to find out, especially if it meant keeping an absolute monstrosity of a remote control on your coffee table.

Logitech sold about $5 million worth of Google TV gear last quarter, which works out to less than 17,000 units. That's being generous, mind you -- some of those sales could be for add-on (and equally craptacular) remote controls, keyboards, and video cameras.

To put that underwhelming unit haul into perspective, consider that Apple (Nasdaq: AAPL) sold 1 million Apple TV boxes in less than four months. But it's not really a fair comparison. Google (Nasdaq: GOOG) and Logitech may pack more power into their entertainment hub, but they don't have nearly the design chops that Apple does -- and a richer feature list isn't worth triple the Apple TV's price tag.

What's worse is that Logitech's 17% price drop won't make one whit of difference -- it's simply not bold enough.

I was in the market for a media hub right around the launch of both Apple TV 2.0 and Google TV, and I never came close to considering the Revue or Sony's marginally more attractive offerings. They're not worth $299 in a world with Apple TVs, Roku boxes, and even attractively priced and highly capable Western Digital (NYSE: WDC) media centers, and $249 isn't a heck of a lot better.

Make Android and iPhone apps the default control method, lose the now-superfluous remote hardware, drop the price tag to $99 or less, and then ask again. Maybe then we'll really know what Google TV can do on an even playing field.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.