Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of consumer products company Helen of Troy (Nasdaq: HELE) were looking ravishing today as they rose as much as 11% in intraday trading.

So what: Before the market opened today, Helen of Troy announced results from its fiscal fourth quarter. For the quarter, total sales rose 56% to $237 million. That edged out the $235 million analysts were looking for. On the bottom line, the company reported earnings per share of $0.77 versus $0.54 last year and an average estimate of $0.63 from Wall Street.

Sales for the company's housewares segment rose 9% on the strength of its OXO brand, while the personal care segment -- which includes Dr. Scholls, Revlon, and Vidal Sassoon -- saw revenue increase 11%. The company also benefited from the recent acquisition of Kaz, a maker of humidifiers, air purifiers, and portable heaters.

Now what: Despite Helen of Troy's growth and solid profitability, investors appear to be anything but excited about the stock (today's jump notwithstanding). Based on current expectations for fiscal 2012 earnings, the stock is currently trading at a mere 9.7 times earnings. It could be time to give this little beauty a closer look.

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