Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.
What: The theater went dark this morning as RealD
So what: Today, 3-D technology company RealD wasn't as exciting after a disappointing 3-D box office this weekend. BTIG analyst Rich Greenfield said only 36% of theater attendance this weekend was at 3-D movies, worse than last year.
Now what: We may be sorting out the point when we've saturated the market with everything 3-D. Consumers just aren't willing to pay extra money to bring the kids to Kung Fu Panda 2 in 3-D when the "wow" factor isn't there. Box office hits like Avatar will continue to be in demand in 3-D but not every movie fits that bill.
Today's move shows the real difference between RealD and premium 2-D or 3-D operator IMAX
Interested in more info on RealD? Add it to your watchlist.
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