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As expected, Google (Nasdaq: GOOG) was leading the headlines this morning after reporting strong earnings last night. Foolish colleague Anders Bylund weighed in with a full report on the financials, and I want to focus on one thing CEO Larry Page said during yesterday’s conference call with analysts:

"Over 10 million people have joined Google+. That's a great achievement for the team. There's also a ton of activity, and we are seeing over 1 billion items shared and received in a single day. Our +1 button is already all over the Web, and it's being served 2.3 billion times a day. So while we still have a lot of work still to do, we are really excited about our progress with Google+."

Shares of Google finished the trading day almost 13% higher, no doubt largely on the strength of its earnings beat. But don't you also think that the now-confirmed success of Google+ has alleviated worries that the company would never figure out social media, and as a consequence miss out on a massive advertising business? I think so.

But there's also enthusiasm to consider. Hundreds of users have written and continue to update a collaborative user guide for Google+, using Google Docs as their template.

Google+ may very well be in the early stages, but it's already showing signs of becoming a decent alternative to Facebook and a threat to Twitter, LinkedIn (Nasdaq: LNKD), and every other would-be social-media darling.

Do you agree? Disagree? Please vote in the poll below and then leave a comment to tell us whether you're using Google+, and if so, whether it's at the expense of competing tools. You can also add Google to your watchlist for up-to-date analysis on the stock as soon as it's published.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team. He owned shares of Apple and Google at the time of publication. Check out Tim's portfolio holdings and Foolish writings, or connect with him on Google+ or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool owns shares of Google, and Motley Fool newsletter services have recommended buying shares of Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.