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As expected, Google (Nasdaq: GOOG) was leading the headlines this morning after reporting strong earnings last night. Foolish colleague Anders Bylund weighed in with a full report on the financials, and I want to focus on one thing CEO Larry Page said during yesterday’s conference call with analysts:

"Over 10 million people have joined Google+. That's a great achievement for the team. There's also a ton of activity, and we are seeing over 1 billion items shared and received in a single day. Our +1 button is already all over the Web, and it's being served 2.3 billion times a day. So while we still have a lot of work still to do, we are really excited about our progress with Google+."

Shares of Google finished the trading day almost 13% higher, no doubt largely on the strength of its earnings beat. But don't you also think that the now-confirmed success of Google+ has alleviated worries that the company would never figure out social media, and as a consequence miss out on a massive advertising business? I think so.

But there's also enthusiasm to consider. Hundreds of users have written and continue to update a collaborative user guide for Google+, using Google Docs as their template.

Google+ may very well be in the early stages, but it's already showing signs of becoming a decent alternative to Facebook and a threat to Twitter, LinkedIn (Nasdaq: LNKD), and every other would-be social-media darling.

Do you agree? Disagree? Please vote in the poll below and then leave a comment to tell us whether you're using Google+, and if so, whether it's at the expense of competing tools. You can also add Google to your watchlist for up-to-date analysis on the stock as soon as it's published.