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What: Shares of youth-skewed clothing retailer Aeropostale
So what: Oh boy, where do I start? Aeropostale saw disappointing same-store sales in July, reported preliminary second-quarter results far below Street estimates, and then lowered expectations for the full year based on "a lack of balance in our merchandise assortments, as well as continued promotional and macroeconomic challenges." It's fire-sale city for both the stock and the clothes, and all of this came on the worst market day I've seen since the summer of 2008.
Now what: Fellow teen-tailers Zumiez
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Fool contributor Anders Bylund holds no position in any of the companies discussed here. The Motley Fool owns shares of Aeropostale. Motley Fool newsletter services have recommended shorting Zumiez. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool is investors writing for investors.