The following video is part of our "Motley Fool Conversations" series, in which Motley Fool senior technology analyst Eric Bleeker and chief technology officer Jeremy Phillips discuss emerging trends in technology.

In today's edition, Jeremy and Eric talk about Apple's new Siri feature and discuss whether consumers will latch onto it as they have other "killer" features in previous iPhones. The pair also looks at Siri as a possible disruptive feature to search traffic.