Showing Hulu Plus that it's the boss when it comes to streaming television shows, Netflix
Similar to a deal signed with AMC Networks
However, what makes this deal unique is that it is, well, unique.
"Netflix will be the only online destination where viewers can instantly watch complete prior seasons of The CW's current scripted series and future shows," reads the press release.
In other words, there's exclusivity here. How do you like them apples, Hulu?
The CW is owned by Time Warner
However, the CW Network deal means that Netflix is going "where no plan has gone before" or where no other plan can follow over the next few years.
The CW's content may not exactly be marquee material, but this deal covers future shows for the next few years as well. In other words, if The CW happens to get the next Mad Men, Netflix is going to have exclusive streaming rights of complete prior seasons.
As a consumer, I don't like that the land grab has turned into brokering exclusivity deals. It will make it harder for couch potatoes to stick to just one service once others begin trying to sign similar agreements. However, since there is no unlimited streaming service that can match Netflix's reach or earnings power, it's unlikely that a studio would settle for a smaller player or that a rival would be able to pay more than Netflix would for exclusivity.
Netflix knows what it's doing.
If you want to follow this saga, track the latest news by adding Netflix to My Watchlist.
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Longtime Fool contributor Rick Munarriz has been a Netflix subscriber and shareholder since 2002. He does not own shares in any of the other stocks in this story. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.