When I was young, I used to read books published by Scholastic
Let's take a look at how the year ahead may unfold for Scholastic.
The quarter on the table
Scholastic saw its revenues jump 9.5% from the year-ago quarter to $318 million on the back of impressive sales of READ 180 Next Generation, a reading program designed to support students and teachers. An 18% rise in sales from this segment came in handy for the company to beat estimates. E-books, of course, are the in thing nowadays, and with companies like Amazon
Scholastic seems to have implemented some good cost control measures as it improved its operating margins. The company managed to control its pre-publication costs along with selling, general, and administrative expenses, which helped the company narrow its net loss to $27 million from $35 million a year ago.
The pages ahead
Scholastic released the latest version of READ 180 in May and got a positive response from users, with 20% of the schools already having upgraded to it. Once the schools reopen after vacation, this figure is expected to rise even further and generate more revenue for the company through upgrades.
As far as its pipeline of books is concerned, Scholastic has a range of titles up its sleeve, including Wonderstruck by Brian Selznick and The Scorpio Races by Maggie Stiefvater. The company also expects that the much-anticipated movie adaptations of the company's novels like War Horse and The Hunger Games will help it to post better results in the coming quarters. Scholastic will launch its e-book business in early 2012, along with a free and easily downloadable e-reading application. This will hopefully let tech-savvy children access their favorite books in an interactive format on Apple's
The Foolish takeaway
Readers are continuously passing on buying conventional books and instead reading online. Scholastic has acknowledged this and is pushing for growth opportunities through e-books. But these measures might take some time to bear fruit, so I recommend you keep an eye on Scholastic by adding it to your Foolish watchlist by clicking here. Who knows when this publisher might turn out to be a fairy tale for us adults!