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What: Shares of coupon kingpin Valassis Communications
So what: It was not a good day for Valassis shareholders; the company released third-quarter results that were well below what was expected. On the top line, revenue fell 7.7% to $528 million, versus the $571 million that analysts were estimating. Diluted earnings per share were actually up 12% from last year, but the $0.58 tally was also well short of the $0.73 bar that Wall Street had set.
The company chalked up the lackluster performance to the volatile economic environment and the fact that increased coupon redemptions have tapped out the promotional budgets for many customers.
Now what: It doesn't appear that there will be a quick fix for the quarter's slump, as Valassis revised down its full-year expectations. Diluted earnings per share for all of 2011 are now expected to be $2.33, down from the prior forecast of $2.76.
For investors looking at the longer view, though, there might not be quite as much to be concerned about. The company expects that its customers will make adjustments for higher coupon redemptions and expand promotional budgets next year. And with the stock trading at a very low multiple of earnings, it would seem that expectations for the company are already pretty darn low.
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Fool contributor Matt Koppenheffer does not have a financial interest in any of the companies mentioned. You can check out what Matt is keeping an eye on by visiting his CAPS portfolio, or you can follow Matt on Twitter @KoppTheFool or Facebook. The Fool's disclosure policy prefers dividends over a sharp stick in the eye.