If you recall, I wasn't exactly thrilled with Altria's
For the quarter, Altria reported revenue of $4.33 billion, excluding excise taxes, and net income of $0.57 per share, more than 3% higher than the year-ago period. While these figures might seem tame, it was the company's outlook and the quality of its quarterly earnings that have me running in the other direction screaming, "Fire!"
Even going into this quarter with the understanding that cigarette shipment volume would be down based on the company's forewarning of this last quarter, the magnitude of the drop was much more than anyone anticipated. Cigarette sales dropped a whopping 9% for the quarter with its Marlboro brand leading the charge lower. Only Altria's discount brands saw a rise in shipment volume -- but that made little difference with discount brands only making up about 7% of all volume.
More concerning is the loss of market share for the company's premium brand, Marlboro. Economic uncertainty, high unemployment levels, and increased U.S. government programs designed to heighten awareness about the dangers of smoking are all working against Altria in a big way. Although Altria still controls around 50% of U.S. market share, it's disconcerting that its premium and highest-margin Marlboro brand lost so much market share over the year-ago period.
Not everything is a complete loss, however, as the company raised its dividend by 7.9% in August and completed a $1 billion share buyback program. The company also affirmed that it would seek another $1 billion in share buybacks prior to the end of 2012. But is Altria good for anything other than dividend income? I unfortunately don't think so.
Tobacco producers with foreign exposure including Philip Morris International
Looking ahead, Altria anticipates laying off about 15% of its workforce in response to declining sales and is taking an impairment charge of $75 million in the fourth quarter. Investors may have reached the butt of this investment, and now may be the opportune time to toss this one to the curb.
What do you think? Are Altria's best days behind it or are pessimists like me blowing smoke? Share your thoughts in the comments section below and consider adding Altria to your free and personalized watchlist to keep up on the latest news with the company. Also, I invite you to get your free copy of The Motley Fool's latest report, "Secure Your Future With 11 Rock-Solid Dividend Stocks." Why be a slave to declining sales when you can own these 11 companies instead?
Fool contributor Sean Williams has no material interest in any companies mentioned in this article. The only thing he has been known to smoke is his tires. You can follow him on CAPS under the screen name TMFUltraLong and on Twitter where he goes by the handle @TMFUltraLong. The Motley Fool owns shares of Altria and Philip Morris International. Motley Fool newsletter services have recommended buying shares of Philip Morris International and creating a bear put ladder position in Lorillard. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
More from The Motley Fool
Here's What's Ahead for Altria Group in 2018
Find out if the cigarette giant can build on a quiet 2017.
How Safe Are Altria Group Inc (MO) and Its Dividend?
It all comes down to the length of your investing horizon.
3 of the Best-Performing Stocks of All Time
See why Coca-Cola, Altria, and Amazon.com have been some of the highest-returning stocks in history.