The following video is part of our "Motley Fool Conversations" series, in which Motley Fool senior technology analyst Eric Bleeker and chief technology officer Jeremy Phillips discuss emerging trends in technology.

In today's edition, Jeremy and Eric look at Google's push to provide high-quality original content on YouTube. While the effort is relatively small compared to Google's overall business -- reports indicate the company's spending $100 million to $150 million -- the project could help lure advertisers to the site and could even be part of a broader effort to make YouTube an alternative to traditional television service.

Eric Bleeker and Jeremy Phillips own no shares of the companies listed above. The Motley Fool owns shares of Google and Yahoo!. Motley Fool newsletter services have recommended buying shares of Google, Netflix, Yahoo!, and Amazon.com. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.