The following video is part of our "Motley Fool Conversations" series, in which Motley Fool senior technology analyst Eric Bleeker and chief technology officer Jeremy Phillips discuss emerging trends in technology.

In today's edition, Jeremy and Eric look at a new social media ETF that might not give investors the exposure they're looking for. While marketed as a social media ETF, companies like Yandex and Google make appearances, though their businesses are being driven almost solely by online search. Also, the ETF tilts heavily toward China, which could surprise investors who don't do their homework on the ETF's assets. The advice from Eric and Jeremy: This ETF won't give you social media exposure if that's what you're looking for. Instead, do your homework and buy your best ideas within the sector.

Eric Bleeker and Jeremy Phillips do not own shares the companies listed above. The Motley Fool owns shares of Google, EMC, International Business Machines, and Qualcomm. Motley Fool newsletter services have recommended buying shares of Sina, Netflix, Google, Baidu, and NetEase.com. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.