A sluggish economy and high unemployment have reduced the purchasing power of middle-income consumers in the United States. With tightened purse strings, shoppers have been on the hunt for deals. This has worked in favor of discount retailers in the U.S., as demand for their bargains has risen.
Discounters make the most of conditions
Dollar stores have been stealing business away from larger stalwarts such as Wal-Mart
Now Dollar Tree
A brief look at the numbers
Increased store traffic and higher average ticket values played their part in pushing up revenues. Same-store sales also rose an impressive 4.8%. This only builds on last year's impressive 8.7% increase.
Retailers this year have been hit by higher input costs; however, Dollar Tree has been surprisingly resilient in the face of this. One would expect these macro trends to make things more difficult for Dollar Tree, as they have a $1 ceiling on their item prices and can't easily transfer higher input cost. However, despite a rise in commodity costs, Dollar Tree was still able to maintain gross margins at 35%. Net income also rose 12% at $104.5 million.
As a result of the strong quarterly performance, Dollar Tree boosted its year-end outlook. It now expects to earn between $3.94 and $4.01 per share, up from the earlier estimated $3.82 and $3.95. The company branched out by opening 98 stores last quarter, plus it also expanded/relocated 24 stores. This pushed total store count up at 4,335 stores in the U.S. and Canada. To stay up to date on deep discounters and see if Dollar Tree continues to rake in the dollars, click here.