The following video is part of our “Motley Fool Conversations” series, in which Motley Fool editors Austin Smith and Brendan Byrnes search for value in the market.

In today’s edition, Brendan and Austin look at two retail companies that are focusing on the world’s most populous country, China, for growth. Coach is on track to notch $300 million in sales in China by the end of this year, and aims to reach $500 million in sales in China by 2014. Not to be outdone, sportwear giant Nike hopes to double its China sales to $4 billion by 2015. Watch as we analyze these two companies that have very different products, but a similar focus on China.

Neither Austin Smith nor Brendan Byrnes owns shares of the companies mentioned in this video. The Motley Fool owns shares of Coach. Motley Fool newsletter services have recommended buying shares of Nike and Coach. Motley Fool newsletter services have recommended creating a diagonal call position in Nike. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.