Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.
What: Shares of newspaper and advertising company Gannett
So what: Gannett, the largest U.S. newspaper company, is heavily reliant on ad revenue to drive its business, so hearing CEO Gracia Martore describe ad trends as "demonstrably better" last month at the UBS Global Media Conference has to be good news for shareholders. Martore also said that Gannett feels "very comfortable" with Wall Street's current fourth-quarter estimates.
Now what: Ad revenue has been trending higher across the industry, so this strength is probably not something you want to ignore. McClatchy
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