The following video is part of our "Motley Fool Conversations" series, in which Austin Smith, consumer goods editor and analyst, and Andrew Tonner, technology and media editor and analyst, discuss topics across the investing world .

In today's edition, Austin and Andrew look at Google, which has launched a service comparable to Amazon Prime, offering free shipping arrangements with a number of retailers. This is an important move because as an ad-based company, some of Google's most prized data are consumer spending habits (which it couldn't track because consumers were going straight to amazon.com instead of google.com).

Neither Austin Smith nor Andrew Tonner owns shares of the companies listed above. The Motley Fool owns shares of Google, FedEx, Amazon.com, and United Parcel Service. Motley Fool newsletter services have recommended buying shares of Amazon.com, FedEx, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.