The following video is part of our "Motley Fool Conversations" series, in which Austin Smith, consumer goods editor and analyst, and Andrew Tonner, technology and media editor and analyst, discuss topics across the investing world .

In today's edition, Austin and Andrew look at Google, which has launched a service comparable to Amazon Prime, offering free shipping arrangements with a number of retailers. This is an important move because as an ad-based company, some of Google's most prized data are consumer spending habits (which it couldn't track because consumers were going straight to instead of

This is just one of the interesting trends going on in the industry. To learn about larger implications, I invite you to take a look at The Motley Fool's special free report: "The Death of Wal-Mart: The Real Cash Kings Changing the Face of Retail." In it, you'll see which retailers are able to consistently outperform, and how two cash kings are planning to ride the waves of retail's changing tide. You can access it by CLICKING HERE.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.