As the world's third-richest person and most celebrated investor, Warren Buffett attracts a lot of attention. Thousands try to glean what they can from his thinking processes and track his investments.
It's unlikely Buffett would ever buy shares of a company as small as lululemon athletica
Writing in a recent 10-k, Buffett lays out the qualities he looks for in an investment. In addition to adequate size, proven management, and a reasonable valuation, he demands:
- Consistent earnings power.
- Good returns on equity with limited or no debt.
- Management in place.
- Simple, non-techno-mumbo-jumbo businesses.
Does lululemon meet Buffett's standards?
1. Earnings power
Buffett is famous for betting on a sure thing. For that reason, he likes to see companies with demonstrated earnings stability.
Let's examine lululemon's earnings and free cash flow history:
Source: S&P Capital IQ.
Over the past five years, lululemon has grown its earnings significantly. (The drop in free cash flow over the past 12 months was due to heavy capital expenditures.)
2. Return on equity and debt
Return on equity is a great metric for measuring both management's effectiveness and the strength of a company's competitive advantage or disadvantage -- a classic Buffett consideration. When considering return on equity, it's important to make sure a company doesn't have an enormous debt burden, because that will skew your calculations and make the company look much more efficient than it is.
Return on Equity
5-Year Average Return on Equity
Source: S&P Capital IQ.
lululemon generates insanely high return on equity without employing any debt.
Christine Day has been CEO since 2008. Before that, she had managerial experience at Starbucks and Select Comfort. Dennis Wilson has been chairman since he founded the company in 1998.
Clothing is not particularly susceptible to technological disruption, but the yoga boom is likely too recent a development for Buffett to feel comfortable investing in it.
The Foolish conclusion
So is lululemon a Buffett stock? Probably not, since Buffett wouldn't feel comfortable forecasting the staying power of yoga's popularity. Interestingly, however, the company does exhibit several of the other characteristics of a quintessential Buffett investment: consistent or growing earnings, high returns on equity with limited or no debt, and tenured management. To stay up to speed on lululemon's progress, simply add it to your stock watchlist. If you don't have one yet, you can create a watchlist of your favorite stocks.
Ilan Moscovitz owns shares of lululemon athletica. You can follow him on Twitter, where he goes by @TMFDada. The Motley Fool owns shares of Under Armour and lululemon athletica. Motley Fool newsletter services have recommended buying shares of Nike, lululemon athletica, and Under Armour and creating a diagonal call position in Nike. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.