The following video is part of our "Motley Fool Conversations" series, in which Chief Technology Officer Jeremy Phillips and senior technology analyst Eric Bleeker discuss topics across the investing world.

In today's edition, Eric and Jeremy take a peek behind recent data from researcher Nielsen on America's TV viewing habits. The stats might shock you -- the average American watches more than 32 hours of traditional television! Eric looks behind the numbers and discusses some key demographic advantages that could drive smart TV: namely that consumers ages 25 to 49 -- the ones with money to spend -- use television and time-shifted television at disproportionate rates relative to younger generations. That's another data point that illustrates the allure of smart TV, but only if television companies can simplify the experience as today's smart TVs are still excessively complicated.

Eric Bleeker and Jeremy Phillips have no positions in the stocks mentioned above. The Motley Fool owns shares of Apple, Google and Microsoft. Motley Fool newsletter services recommend Apple, Google, and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.