The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor/analyst Austin Smith and technology editor/analyst Andrew Tonner discuss topics across the investing world.

In today's edition, Austin and Andrew discuss SUPERVALU's reignited emphasis toward the low end of the grocery spectrum. While other companies like Whole Foods and Safeway are looking to the higher end -- and therefore higher-margin market -- SUPERVALU has planted its flag in the cost-conscious realm. The company will cater heavily to budget-minded shoppers and those on government-sponsored programs.

Andrew Tonner and Austin Smith have no positions in the stocks mentioned above. The Motley Fool owns shares of SUPERVALU, Whole Foods Market, and Wal-Mart Stores. Motley Fool newsletter services recommend Whole Foods Market and Wal-Mart Stores. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.