The guest on this week's nationally syndicated Motley Fool Money radio show is Alex Goldfayn, author of Evangelist Marking: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't). In this audio segment he analyzes how Microsoft's challenges in connecting with consumers is affecting the company's stock price, and why the company should consider taking a page from Apple's playbook.

Chris Hill owns shares of Microsoft. The Motley Fool owns shares of Microsoft and Apple. Motley Fool newsletter services have recommended buying shares of Microsoft and Apple; creating a bull call spread position in Microsoft; and creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.