The guest on this week's nationally syndicated Motley Fool Money radio show is Alex Goldfayn, author of Evangelist Marking: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't). In this audio segment he analyzes how Microsoft's challenges in connecting with consumers is affecting the company's stock price, and why the company should consider taking a page from Apple's playbook.

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Despite its challenges connecting with customers, Microsoft is making a big push in China. If you're looking for a smaller tech company that's making a splash in China The Motley Fool has a new free report on mobile named "The Next Trillion-Dollar Revolution" that details a "hidden" component play inside mobile phones that also is a market leader in the exploding Chinese market. Inside the report we not only describe why the mobile revolution will dwarf any other technology revolution seen before it, but we also name the company at the forefront of the trend. You can access this just-released report by clicking here -- it's free.