The following video is part of our "Motley Fool Conversations" series, in which editor/analyst Isaac Pino and industrials editor/analyst Brendan Byrnes discuss topics across the investing world.

In today's edition, Isaac and Brendan analyze Ford's recent focus on profitability and quality design. Similar to Steve Jobs' work at Apple, Ford has shifted from its strategy of stealing market share at all costs to one that focuses on the consumer and generates higher margins. After a visit to the Washington Auto Show, Isaac reflects on the new styles of the Ford Fusion and Lincoln MKZ and discusses how these cars fit in with Ford's overall strategy for 2012.

Brendan Byrnes owns shares of Ford. Isaac Pino has no positions in the stocks mentioned above. The Motley Fool owns shares of Ford. Motley Fool newsletter services recommend Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.