Sirius XM Radio
The satellite radio giant is turning to Ziggy Marley -- the reggae icon and son of legend Bob Marley -- to bring some star power to one of its commercial-free music channels.
Kicking things off on Super Bowl Sunday at noon, Ziggy Marley's Legends of Reggae will be a monthly show on The Joint, where the five-time Grammy winner will interview fellow music legends and play reggae tunes from his personal collection.
Once again we see Sirius XM flexing its muscles as both a premium radio platform and a national one to attract a musical genre's top star to its satellite-beamed airwaves.
Terrestrial radio's pull is even trickier. Clear Channel (OTC: CCMO), CBS
Cumulus can have Nick Cannon's Countdown. Clear Channel can ride Ryan Seacrest's coattails. CBS Radio can turn to Carson Daly daily. These rosters are still finding it harder to match the celebrity talent that's marching into the Sirius XM studios on a steady basis.
Sirius XM can't afford to slack off, especially after last month's 12% rate hike. Tapping into the Marley family for some mojo is another smart call.
In the spirit of the CAPScall initiative for accountability, I'm reiterating my bullish call on Sirius XM for Motley Fool CAPS. XM Satellite Radio was a Rule Breakers recommendation before the Sirius XM merger. It's gone from the scorecard, but if you want to discover the newsletter service's next rule-breaking multibagger, a free report tells all.
Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Longtime Fool contributor Rick Munarriz calls them as he sees them. He does not own shares in any of the stocks in this story. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.
More from The Motley Fool
The Safest Way to Buy Sirius XM Stock May Not Be the Best Way
Sirius XM stock comes in two flavors, and Deutsch Bank likes 'em both.
Sirius XM's Radio of the Future Is a Game-Changer
The satellite-radio giant introduces an enhanced platform that could be a real revenue driver in the future.
Why Sirius XM Holdings Inc. Rose 20% in 2017
Sirius XM is growing subscribers and looking for new opportunities. Can it continue?