The following video is part of our "Motley Fool Conversations" series, in which consumer-goods editor/analyst Austin Smith and technology editor/analyst Andrew Tonner discuss topics around the investing world.

In today's edition, Austin discusses one of the business mantras that has manifested itself in the success and destruction of many household names: Invest or die. It sounds so simple, but history has shown companies to be notoriously unwilling to let go of their legacy brands, and that attitude quickly proves to be their downfall.

Andrew Tonner and Austin Smith have no positions in the stocks mentioned above. The Motley Fool owns shares of Apple and Ford. Motley Fool newsletter services recommend Apple and Ford. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.